The Best Marketing Strategies For Success With Your Gym
Getting in the world of business particularly gym business means coming up with better advertising strategies than the other competitors to gain the upper hand in enticing the customers (For a run down of different gyms check out: Tree of Fitness). Business owners usually become obsessed with coming up with as many marketing strategy as they possibly can just to entice new customers. Most however spend so much time in wanting to entice customers but fail to realize the importance of keeping the old ones. If you want to have a successful gym business, you need to make sure that the strategy that you’re going to use can benefit both old and new members. Or else, other gyms will take your old customers away from you by introducing better services and greater benefits.
While most gym owners take to the common marketing ideas of hiring advertisement and branding agencies to bring out their business out to the public eye, they often fail to bring out the essence of their business for people to get lured to them. If you are a business owner and have a gym for public use, you would often have the thoughts of how to entice customers to become regular members and increase your sales. Here are a few marketing strategies that could help you have a flourishing business and be something different from the stereotype gyms that you see around you.
- Bring about options in the services you provide – The typical machine and workout isn’t something that people of all ages would prefer. Depending on the level of endurance and the need for exercise, people opt for exercise regimes. Allowing variations in the types of workout regimes such as introducing classes for Pilates, Yoga, Aerobics, Gymnastics, etc. along with the typical exercise sessions can allow people of all age groups to come over and enroll themselves. Check out what Planet Fitness offers here in regards to a membership and as a good template to use for your business.
- Allow freebies and discounts – You could bring about more and more people to join your gym where you could introduce free membership or discounted rates to members who would bring along friends and acquaintances to join the gym. You could organise competition amongst the members and help them with winning free gifts such as protein powders, gym kits, etc. allow in boosting them and accordingly allowing others connected to them to come over and join your gym.
- Have the right trainers who care – You may have recruited the best fitness trainers and instructors for your gym but have you noticed their level of interest in the work that they do. You clients would notice it whether the instructors are paying attention to them or are simply whiling away their time after providing a few basic instructions. You need to ensure that clients gain interest in all that you do for them at your gym to keep them engaged as well as allow them to stay fit through the best methods.
Step by Step Video Instructions for starting your own Gym
Getting your old customers’ loyalty is one way of keeping them. You really don’t have to make them happy all the time, you just have to impress them often enough to make them want to renew their membership with your gym. Make sure that your health club doesn’t neglect old members while attracting new members to join. Learn what makes your customers happy because that will lead to more sales referrals and more new customers. Provide them with an information sheet to fill up. See their likes and dislikes. Ask if they have any recommendations like additional equipments, change in programs or services and implement them within reason of course.
Customer Service First and Foremost
Be sure to see to it that all your members’ wants and needs are taken care of even if you are with a prospect or not. The prospect won’t feel disrespected and will even see you as one of the people who take good care of their valued customers. Health club advertising strategy includes greeting your customers as they enter your facility and as they leave. Get to know your customers better each time they visit your gym. Show how much you care by asking them about how their day was, introduce them to other members and show them a new program that they could follow. Let your customers and potential customers alike know about yourself and your business. Put up a website that people can visit and put information about yourself and the services that your gym provides. You can even put some of the benefits that your gym would give to members who are willing to join.
Good gym promotions don’t need to be very complicated. Sometimes the most effective strategy is usually the easiest one to perform.